We all know what happened to the dot-coms
that didn't have a solid business model. Now, millions of people have found
a business model that works better, and it's called performance marketing.
Over the past few years, thousands of major corporations
have been busily recruiting affiliates to sell their goods and services on a
commission basis. For the merchants, this represents a wide-margin sales channel.
For the affiliates, it represents an opportunity to earn substantial incomes
by operating a low-overhead business. For consumers, it helps to fulfill the
promise of e-commerce - competitive pricing, broad selection and superb service.
We saw a vast potential unfolding in this field
and we're proud to be the only magazine devoted to performance marketing.
To do this we're
working with thought leaders - industry gurus, successful
affiliates, top journalists and others - to produce
a magazine that stresses good business practices and strong ethical guidelines
that will help performance marketing grow.
