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Consumer products is a steadily growing industry, currently
achieving annual revenues of $2 trillion. But it has faced tough challenges
in recent years. Like executives in other traditional sectors, the Internet
boom forced CEOs of CG&R companies to take a look at how they do business. Specifically,
they have had to address the issues of globalization, lowering margins, manufacturing
problems, smarter consumers, increased efficiency in marketing, and tighter
financial controls - all while continuing to increase shareholder value.
The CG&R Report is a resource to help executive decision
makers realize their organizations' full potential and to discover new and
innovative
ways to drive performance, connectivity, visibility, accountability and control.
The publication goes to a unique audience of executives within the Global
2000
brands who are leading the revolution of Consumer Goods.
Montgomery Research gathered the research from
leading industry analysts, experts and vendors in order to address all pertinent
topic areas for consumer packaged goods - from outsourcing to communications
to marketing. The report provides information and ideas on how to successfully
enable efficiency and excellence throughout a company's extended enterprises.
40,000 copies of The CG&R Report were distributed internationally
to global leaders in consumer packaged goods. Our established readership consists
of executives (CEO, CIO, CFO, COO, and HR) who are committed to best practices
and to establishing continuous advances within their organizations.
This report is building a collaborative community in which
vendors evangelize their products and services in concert with leading analysts
and experts. Together, they seek to educate readers in a way that assures the
information is understood, embraced, and utilized.
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