...We needed a way to get our
message across more effectively. Montgomery Research
provided a solution via their range of thought-leadership
projects. They worked with us to develop high-impact
presentations
tailored to our target audience.
The unique blend of white papers,
company profile information and advertising allowed
us to tell our story, differentiate
ourselves and create more selling opportunities
for our relationship managers. I would encourage
others to utilize these effective marketing vehicles. Michelle
Bottomley, General Manager, Consulting-Client
Services,
OgilvyOne Worldwide
A concise reader that is timely
and insightful. To my surprise it has shelf life!
I use it often
as a reference for presentations and speaking
opportunities James K. Reed, Vice President, Merkle Direct
Marketing
Thank you for the excellent
work on the recent Defying the Limits book.
You and your team far exceeded our expectations.
You provided excellent service,
guidance, support and feedback throughout the
process. And ultimately, you delivered a solid
advertising and promotion vehicle for our company
that has both validity and insight. We value
your service and products and would jump at
the opportunity to be included in future versions. James W. Strohecker, Sr. Director of Corporate Marketing, Chordiant Software, Inc.
I am a consultant who is currently wrapping up an engagement for a client who we recently installed a Siebel system application with. As part of the deployment we made several recommendations in terms of training the managers to effectively deploy the new system. We feel they need to be educated on the impacts of CRM in general, and after reading the first volume of the book, I feel the publication is a valuable insight into the changing nature of business. Please let me know what steps I need to take to obtain multiple copies of this publication. We would like to distribute them to each manager individually along with some recommendations of articles. Kristine Brennan, Consultant, Akibia
It is a wonderful resource that gives a real-world example of successful CRM corporations. David R. Woodward, Jr. Executive Search Consultant, Peppers and Rogers Group
The CRM Project articles,
case studies, and resources are a tremendous
value to professors like me who are trying
to blend academic and practitioner perspectives
in the teaching of this relatively new field
to MBA students. I have taught three sections
of CRM thus far: We used Volume 1 of your edition
in the first section, and Volume 2 in the second,
and now third. Student response has been overwhelmingly
positive, and my enrollments have soared. I
just started my third section tonight and the
class is filled to capacity (oversubscribed
in fact!) Paul Richardson, Associate Professor of Marketing, School of Business Administration, Loyola University Chicago
Excellent reading! Timely publication for a fresh perspective on customers in a new paradigm. Ashwin Mehta CEO, PROCRM.com
Educational, informative, thought-provoking, and up-to-date. Robert V. Toppi President/CEO, Empire Insurance Group
Awesome! Lots of value - still reading! Jane Scandurra Marketing Manager, IBM
