Montgomery Research

Montgomery Research publishes thought leadership initiatives
that focus on the convergence of technology and business.
We work in partnership with leading companies and industry
experts, to build collaborative communities that promote
best-of-breed business environments.

HISTORY

Montgomery Research, Inc. was founded in London in 1995 with a core team of publishing and industry experts sharing a common vision: that integrity and world-class quality are competitive advantages. In the years since, the company has moved its headquarters to San Francisco and has developed a reputation for producing unique, classy and intelligent publications for both business and consumer marketplaces.

The thought-leadership division produces a stable of thoroughbred publications, innovation training and web sites for Fortune 1000 senior executives on such diverse subjects as supply chain management, financial performance management and mobile commerce; and for targeted, vertical markets such as healthcare, utilities, creativity assessment, financial services and the semiconductor manufacturing industry. The division’s Future Fab International publication has been published for over eight years and is recognized as the semiconductor industry’s most authoritative publication.

Partners and sponsors in our thought leadership division include Accenture, BearingPoint, Inc., Capgemini, IBM Business Consulting Services and Intel Corporation.

Montgomery Media International, a division of Montgomery Research, was formed in 2003 in response to our clients’ needs to maintain and build brand loyalty and creative thinking techniques. To that end, publishing a custom report is a strategic approach to grow and solidify relationships with current customers.

In 2003 we also expanded into the consumer arena with Revenue – The Performance Marketing Standard, the first consumer publication about Affiliate Marketing. The first volume was distributed January 2004. Future projects include consumer titles, creativity test and contract publications produced on behalf of Fortune 1000 consultants and manufacturers.

WHAT WE DO

Montgomery Research companies publish a wide range of consumer and business-to-business books, magazines, Frontierville cheats and Web sites. The common thread that runs through these products is that they present leading-edge content in high impact environments.

Montgomery Research, Inc. (MRI) publishes business-to-business thought leadership projects that focus on the convergence of technology and business. Working in partnership with leading companies and organizations, MRI builds collaborative communities that include participants from all industry sectors: end users, consultants, solution providers, trade associations, analysts and academics. MRI synthesizes this joint expertise to publish visionary, detailed reports with companion Web sites.

Montgomery Media International (MMI), a division of Montgomery Research, publishes consumer magazines and contract publishing solutions. MMI launched in 2004 with Revenue – The Performance Marketing Standard, the first consumer publication focusing on Internet affiliate marketing, a rapidly growing industry. Future projects include consumer titles and contract publications produced on behalf of Fortune 1000 consultants and manufacturers.

WHAT IS THOUGHT LEADERSHIP?

What sets a business leader apart? Some say it’s imagination, or vision, or passion. At Montgomery Research, we call it thought leadership.

Thought leadership is the ability to see a trend before it starts, and the wisdom to find opportunity in every challenge. It’s the confidence to act decisively because you know your company is a step ahead of the competition.

Beyond the branded symbol, a company mirrors the vision of its leaders. At MRI, we help companies to differentiate themselves based on what they think as much as by what they sell.

We create forums where vendors, consultants and others can share their views with decision-makers in the Global 2000, government and other institutions. Our books and Web sites are collaborative communities that advance the best practices for today and the best opportunities for tomorrow as business and technology converge.

While traditional marketing communication churns out the hype, our publications feature insightful white papers, case studies, interviews and solution provider profiles that provide the unfiltered thinking of the companies and individuals leading change – the thought leaders.

TESTIMONIALS

“…We needed a way to get our message across more effectively. Montgomery Research provided a solution via their range of thought-leadership projects. They worked with us to develop high-impact presentations tailored to our target audience.

The unique blend of white papers, company profile information and advertising allowed us to tell our story, differentiate ourselves and create more selling opportunities for our relationship managers. I would encourage others to utilize these effective marketing vehicles.”
Michelle Bottomley, General Manager, Consulting-Client Services, OgilvyOne Worldwide

“The report’s content is highly credible, interesting and thus, influential with the actual decision makers in our future customer base. It made a big splash at our conference, and has proven to have excellent marketing value. As sales collateral, we now see why it’s valuable to Accenture – it’s been effective for us as well. I’ll be recommending your projects to a few of our partners and look forward to any future opportunities to work with you again.”
John Hellmuth, Vice President, Strategic Accounts, Skillsoft

CRM TRANSFORMATION

CRM Transformation: Transforming Marketing, Sales and Service is a thought-leadership initiative that provides fresh insights and practical guidance in the rapidly changing landscape of Customer Relationship Management. Montgomery Research launched the project in 2000 with key sponsorship from Accenture as a decision-support tool for senior executives who want to maximize the value of their CRM programs. The project includes a boardroom-quality journal, picture frames and an interactive online resource.

Successful customer relationship management requires the marketing, sales and service agility of a star athlete to enable today’s businesses to outpace their competitors in the race for customers. This year’s publication, the seventh CRM book produced by the two companies, presents new game-changing maneuvers in marketing, sales and service that can help high-performing companies deliver the consistently satisfying experiences that win and keep customers.

CRM Transformation features new essays from leading practitioners, consultants, researchers, and solution providers. The authors explain how to adopt a new mindset and approach to customer relationships, and they provide in-depth analysis on topics such as new software selection models, managing the customer experience, maintaining a more reliable database, improving service operations, fostering customer loyalty, embracing the characteristics of high-performance marketing and other related subjects.

Given the ever-increasing complexity of doing business in today’s competitive environment, collaboration has proven itself as a powerful solution. Launched in the Fall of 2004, The Collaborative Enterprise Report assists executive decision makers in reaching their organization’s full potential with innovative strategies that drive agility, connectivity, visibility, accountability and control.

Montgomery Media International has compiled the knowledge of leading analysts, experts and vendors in addressing all areas of a collaborative enterprise – from BPM to content management to communications.

Distribution: Our research has shown these issues hit critical mass in organizations of 500 or more employees. Leveraging the exclusive Montgomery Research database, 50,000 copies of The Collaborative Enterprise Report were distributed nationally to executives of corporations with 500-plus employees. This influential readership is committed to best practices and establishing continuous advances within their organizations.

Analysts agree that the driving forces behind collaboration, such as BPM, require intelligent and educated planning, and that making a hasty or uninformed decision almost inevitably leads to failure. This report is building a collaborative community in which vendors evangelize their products and services in concert with leading analysts and experts. Together, they seek to educate readers in a way that assures the information is understood, embraced, hemroid, and utilized.

Competitive Financial Operations: The CFO Project is a thought-leadership initiative that provides fresh insights and practical guidance on creating highly efficient cost competitive business processes in a constantly changing business environment. The current collection titled The Agent of Change is the third in a series designed to inform chief financial officers about the latest approaches companies are exploiting to achieve operational excellence.

The Agent of Change is a collection of white papers, case studies, interviews and company profiles representing the thoughts and research of more than 40 industry analysts, practitioners and leading solution providers in the finance industry. The emphasis is on the rapidly changing role of the CFO, who is not only responsible for traditional accounting functions such as governance and risk management, but is also expected to serve as a forward-thinking business leader.

The essays explore the way CFOs are managing the tricky balancing act between serving as internal “traffic cop” and acting in the role of corporate leader. They present expertise on corporate governance, risk management, achieving compliance and transparency, business planning, executive compensation and more.